Effective 17 August 2026

Waitlist privacy notice

Helen collects your email address, consent choices, and advertising attribution attached to your visit. If you follow or share a Helen referral link, we also record the referral code, the relationship between the referring and referred waitlist entries, and first-party events such as referral-link visits and successful sharing actions. After verifying your email, you may choose to provide an age band, gender, and the genders you would like to meet with explicit consent. We use these details to manage the launch waitlist, measure referrals, send verification and waitlist messages, and prevent abuse. Advertising measurement occurs only when you allow it.

Advertising measurement

Google, Meta, Reddit and Pinterest measurement scripts remain disabled unless you select “Allow measurement”. If enabled, those providers may set cookies and receive browser and campaign identifiers. After a successful waitlist signup, Helen may send the normalized email address you supplied to Reddit's browser advanced matching and send the accepted waitlist lead to Reddit and Pinterest for conversion measurement. Helen does not send your age band, gender, dating preferences, compatibility answers, messages, or precise location to browser advertising tools.

Your choices

Helen emails include links to unsubscribe while keeping your waitlist place or to delete your waitlist entry. Deleting your entry removes your referral code, referral relationships, and referral-sharing events. You may also request either action by emailing privacy@helen.dating.

Storage and access

Waitlist information will be stored using Google Cloud services in Australia where the selected service supports it. Access is restricted to people who need it to operate and secure the launch. Retention periods and any overseas service providers will be confirmed before accepting production signups.